We are a market research institute

Clarify, explore, discover

We investigate the market to understand its key features and boundaries and to envision the potential territories for our clients, in order to highlight their strengths, key values and areas of improvements.

Glocal activity

Mad Factory develops and supports the implementation of qualitative market research projects both at national and international level.

Cultural awareness

Our deep knowledge of Italian markets and of main target’s socio-cultural attitudes allows us to carry out predictive analysis of trends and definition of strategies to ensure optimal competitive advantage for companies.

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